Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side monitoring as a way to improve their data collection processes. While it needs extra technical knowledge than normal GTM and might introduce additional costs, it can result in higher precision and even more trusted information
Pixel monitoring makes use of an item of code to sign up conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. A lot more precise data
The traditional approach of tracking conversions on an internet site, utilizing pixels, is having problem with changing browser personal privacy plans. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less precise than it should be.
Server-side monitoring is an extra protected option that helps to bypass these constraints, as it's packed from your own domain name and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or other protection procedures. This offers more exact information and a more complete image of customer journeys across networks.
Furthermore, this type of monitoring enables companies to track conversions beyond the web site, such as phone calls and in-store visits, which can be hard for pixel-based tracking. This adaptability provides online marketers extra possession over the data they send out, and makes it simpler to comply with numerous data regulations. It's likewise a lot much less susceptible to scams, as it's more difficult for deceitful actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits companies to collect and enhance information before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing professionals make more enlightened marketing choices.
Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and imprecise results. Server-side tracking makes it possible for companies to bypass these constraints and provide precise, regular data that is less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is much more trustworthy for organizations seeking to adapt to these modifications.
3. Much less prone to scams
Server-side monitoring enables companies to control information payloads before it reaches 3rd party endpoints, boosting protection and privacy. This is particularly crucial as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these constraints and continue to track conversions that happened outside of your site.
Furthermore, server-side monitoring allows you to record customer information straight by yourself web servers. This removes dependence on third parties, which can be prone to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. In contrast, pixel monitoring is a different approach that makes use of a tiny item of code on your page to accumulate information from individuals.
4. Much easier to execute
Server-side tracking is a data collection process that happens on the website's very own web server, bypassing internet internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics devices like Google ROAS optimization software Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the extent of information administration and provides companies much more control over transmission, making it typically much more reliable. Consequently, it's less vulnerable to information obstacles triggered by things like a broken connection or an energetic ad blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your marketing and advertising devices on the web server. This enables you to have even more accurate information and helps ensure conformity with personal privacy laws such as GDPR. In addition, it additionally avoids the tracking constraints enforced by web browsers and ad blockers.